As a business owner, you may think that your focus should be solely on building a strong brand for your products or services. However, there’s another essential aspect of branding that you should not overlook – your employer brand.
In simple terms, your employer brand is your company’s reputation as an employer. It encompasses how your business is perceived by current and prospective employees, the values your company embodies, and the benefits you offer. And it matters.
The Impact That Negative Employer Brand Can Have
According to a recent report by Gartner, a leading research and advisory company, about 75% of job seekers consider an employer’s brand before applying for a position. Furthermore, 69% of candidates said they would reject a job offer from a company with a bad reputation, even if they were unemployed.
Bad reviews by current and former employees, low employee engagement scores, and poor company culture can negatively impact your employer brand. This not only affects your ability to hire top talent but has other repercussions, like high employee turnover, low productivity, and ultimately, loss of revenue.
The Benefits of a Strong Employer Brand
On the flip side, having a strong employer brand can be a game-changer. It can help attract the best talent, decrease employee churn, and even lead to a 50% decrease in cost-per-hire. When your company has a positive work culture, employees are happier, more productive, and motivated to work towards the company’s goals.
Tips for Enhancing Your Employer Brand
So, how can you ensure that you have a strong employer brand? Here are some actionable tips:
Highlight Your Company Culture
Make sure you showcase your company’s core values and workplace culture on your website and social media platforms. Allow prospective employees to get a glimpse of what it’s like to work at your organization. Share photos of company events and team-building activities to showcase your company’s engagement and collaboration.
Offer Employee Benefits
Consider offering employee benefits beyond the typical salary and paid time off. Offering flexible work options such as remote work or flex hours, promoting employee growth opportunities through training and development, and perks like family vacations, healthcare benefits, and wellness programs can elevate your brand’s reputation as a desirable workplace.
Share Success Stories
Sharing success stories of your employees can be a powerful tool to boost your employer brand. Use your social media platforms, website, and company blog to highlight employee achievements, such as promotions, awards and employee of the month. This not only makes the employees feel valued but also promotes a positive image of the company.
Conclusion
Having a strong employer brand is crucial for attracting and retaining top talent. By highlighting your company culture, offering employee benefits, and sharing success stories, your organization can enhance its reputation and attract the right people. Take the time to invest in your employer brand today, and you’ll reap the benefits tomorrow.